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محل انتشار: اولین همایش بین المللی حسابداری، حسابرسی مدیریت و اقتصاد
حجم فایل: ۱۸۵.۱۹ کلیوبایت (این مقاله دارای فول تکست است و می توانید فایل آن را دریافت نمایید)
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[toggle title=”نویسندگان”]Mina Babazadeh farokhran – Young Researchers and Elite Club, Germi Branch, Islamic Azad University, Germi ,Iran.
Rogaye Rezaee Giglo – Young Researchers and Elite Club, Germi Branch, Islamic Azad University, Germi ,Iran.
Ali Sadouni – Young Researchers and Elite Club, Germi Branch, Islamic Azad University, Germi ,Iran.
afshin samandari – Departman of manegment Bilesavar moghan branch, Islamic azad university ,bilesavar moghan,iran
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[toggle title=” چکیده مقاله”]
Customers are one of the most important resource of any organization that in today s market every organization has to have a specific attention to it ,that would be one of managers most critical roles ,helping the use of management information systems and obtaining interest and tests of customers in a great way and helping to customer retention. that in the following study the impact of implementation of management information systems for customers retention in Tehran Dey computer company has been investigated. In compliance with this goal, four factors of customer retention are known that are customer satisfaction, price, customer involvement, and service quality. Then the relationship between these factors and MIS is analyzed. The results illustrated that MIS implementation has a statistical relationship with customer retention factors. It also shows that the relationship between MIS and independent variables is linear and this relationship is shown by regression model. This linear model shows price has the highest effect on MIS. Other variables have been ranked based on their effect on MIS which are: service quality, customer satisfaction and customer involvement This research is a survey of descriptive and inferential type. The statistical population of this study is thecustomers of Dy Computer company. The sample size is selected by formula n170 by simple random sampling. The tool for collecting data in this study is a demographic questionnaire with Cronbach’s alpha coefficient of 0.8.4. Data Analysis has been done using the methods of descriptive statistics as well as tests to investigate the Pearson correlation coefficient, independent t-test with the help of SPSS and generally the results of this study show that there is a significant and positive relationship between management information systems and its costomers retention.
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[toggle title=”نحوه استناد به مقاله”]در صورتی که می خواهید در اثر پژوهشی خود به این مقاله ارجاع دهید، به سادگی می توانید از عبارت زیر در بخش منابع و مراجع استفاده نمایید:
Babazadeh farokhran, Mina; Rogaye Rezaee Giglo; Ali Sadouni & afshin samandari, ۱۳۹۴, Assessing the Relationship Between MIS and Customers Retention in Tehran Dey computer company, اولین همایش بین المللی حسابداری، حسابرسی مدیریت و اقتصاد, اصفهان, دبیرخانه همایش,
در داخل متن نیز هر جا که به عبارت و یا دستاوردی از این مقاله اشاره شود پس از ذکر مطلب، در داخل پارانتز، مشخصات زیر نوشته می شود.
برای بار اول: (Babazadeh farokhran, Mina; Rogaye Rezaee Giglo; Ali Sadouni & afshin samandari, ۱۳۹۴)
برای بار دوم به بعد: (Babazadeh farokhran; Rezaee Giglo; Sadouni & samandari, ۱۳۹۴)
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