مقالات ISI مدیریت

An empirical investigation of mobile government adoption in rural China: A case study in Zhejiang province

A B S T R A C T

This study isamong the first attempts toempirically investigate the adoption ofmobile government by rural populations
in developing economies. Based on 409 validated questionnaires collected from families living in rural
China, the study examines the interdependences among rural inhabitants’ demographic attributes, their access
to and perceptions of mobile government, and quantifies how their intention to use mobile government is influenced
by technology attributes, social factors and trust beliefs. The results indicate that young males,who live far
from a village center or market, and have some knowledge of recent government policies, tend to have a more
positive perception of mobile government, and therefore become potential adopters of the service. Perceived
ease of use, near-term usefulness, long-term usefulness, integrity, benevolence, image and social influence
have significant and positive influences on the intention to use mobile government. Specifically, perceived
ease of use, long-termusefulness and social influence have a direct influence on intention to use,while perceived
near-term usefulness, integrity, benevolence and image have an indirect influence.
© 2014 Elsevier Inc. All rights reserved.

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کد محصول : شماره 10

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